Story
Structures that belong to the product
Pick the film's shape from the product and where it will be seen; the arc is one candidate.
Takeaways
- Sung script: when the product is sound or voice.
- Teaser: when a later demo carries the explanation.
- Assembly: data, then parts, then the whole.
- Before and after: when the change is the product.
- Demo: when the operation is the story.
What it means
A sung radio launch, a systems reveal that assembles a machine, a teaser that points to a later demo, a before and after, a straight demo: each is the right shape for some product. The structure should be something only this product could own, and the essential claims must survive it. A standalone launch film must not defer its only explanation to a demo nobody has seen.
In a RasanAI film
The score names its structure and gives the product reason for it. The arc stays the default when nothing fits better. A sung script keeps its claims intact in the performance, an assembly resolves the parts it introduced, and a teaser names the demo it hands off to.
Origins and sources
Studios choose structure per product and per stage of launch. This is editorial synthesis from the cited production accounts, not a measured ranking.
Evidence: Studio practice, and one maker account.