A story picked from what is true
Before any concept, Claude writes a truth sheet from your product: what really changes, for whom, in its own words and numbers. From 66 narrative devices it pitches three films that differ on at least five of seven axes. A rubric rejects the default arc, and any pitch that would work for any product.
ExampleFor a bookkeeping app, The Museum Exhibit: the shoebox of receipts under glass (c. 2019), a placard for every late-night spreadsheet, and an empty plinth where tax season used to be.
403 design systems
Named styles in 20 families, from Swiss grids and risograph zines to split-flap departure boards. Each is a stack of taxonomy terms, a recipe drawn live on your words, a motion contract and a complete DESIGN.md. Claude matches the system to the story.
ExampleMuseum wall text: Instrument Sans on a pale gallery wall, one ultramarine field, no shadows, circ.out entrances of 600 to 2800 ms.
Music edited to the picture
Tracks long enough for the film, analysed with nothing but Node and FFmpeg for beats, bars, sections and a real ending, then cut on bar lines so the music never loops. The reveal and the logo land on downbeats. Sound effects only for visible events, on a budget. Mixed to −14 LUFS.
ExampleA 45-second film gets a track that ends at 45 seconds: one forward jump on a bar line into the real ending, and half a bar of near-silence before the reveal.
An anti-slop gate
Before anything reaches you, slop.mjs checks five kinds of tell. Copy: seamless, unlock, the not-X-it's-Y line, em dashes. Look: neon glow text, purple-blue gradients, particle filler, corner timecodes, Inter everywhere. Motion: idle loops, everything entering the same way. Timing: unreadable text, uniform shots, no end hold. Sound: loops, a whoosh per cut, loudness, dead air.
Examplegeneric-copy · error on the headline Unlock seamless bookkeeping. Fix: the real outcome, number or feature, in the product's own words.
Research before the story
A research crew reads the product's site, help center, changelog and brand pages, and collects its real screens with a measured UI kit. For a known brand it measures the brand's past launch films shot by shot. With your permission it also reads the product's code on your computer. Every fact on screen traces to a source; nothing comes from memory.
ExampleFor a ChatGPT film: the composer's real words and radius, the colours from its own stylesheet, and a note that the Plugins menu is gone, so no frame shows it.
One score, every scene in parallel
A Motion Director scores the whole film: the spine, the energy curve, every shot, every seam with exact handoff numbers on both sides, one signature move. Then one animator per scene builds them all at once, looks at its own motion frame by frame, and fresh-eyed critics judge the cuts, the facts and the film.
ExampleSeam 6 → 7: the source chip pushes through into the report; it leaves scene 6 at x 1210, scale 1.4, moving left at 900 px/s, and scene 7 picks it up exactly there.
