Story
A clear call to action
End on a verb and a destination, and hold it long enough to read.
Takeaways
- A verb plus a destination, in plain words.
- On the last beat, with the logo.
- Held at least 2 seconds.
What it means
The viewer needs to know the next step and have time to take it in. A bare logo end card gives nothing to do. A verb plus a destination does, if it stays on screen.
In a RasanAI film
The final beat carries a line such as "Download for macOS" or "Join the waitlist" and holds it for at least 2 seconds, while ambient motion keeps the frame alive.
Origins and sources
RasanAI launch grammar, studied from real launch films. An engine rule, not an academic law.