Story

Specific, not vague

Give the viewer something they could check.

A vague line, Faster, smarter, better, is struck through. Below it a specific line reads 12 follow-ups before lunch, with a check mark.Faster, smarter, better 12 follow-ups before lunch

Takeaways

  • The line is the outcome; the screen is the mechanism.
  • A number can be checked, an adjective cannot.
  • Never invent a number to sound specific.

What it means

"Faster, better, smarter" cannot be checked; "12 follow-ups before lunch" can. A true number or a concrete detail makes a claim believable; an adjective asks the viewer to take your word for it.

In a RasanAI film

A capability line states the outcome and, where one exists, a true number from research/claims.json. Words such as "AI-powered" are caught by the buzzword list and replaced with the specific thing the product does.

Origins and sources

RasanAI launch grammar, studied from real launch films. An engine rule, not an academic law.

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