Story
One message
Say one thing; every beat serves it.
Takeaways
- One sentence, written before any beat.
- Capabilities are proofs of the message, not a feature tour.
- Anything that does not serve it goes, however nice it looks.
What it means
A film that says three things is remembered as none. The concept is written as a single sentence, and each beat has to be a reason to believe it, not a new topic.
In a RasanAI film
The concept declares one_message. The critic reads each beat against it, and a beat that serves something else is cut or reworded. It follows the coherence principle in multimedia learning: leave out what does not support the point.
Origins and sources
Coherence principle, Richard Mayer, Multimedia Learning. Applied here to film structure.