Type and image
Light brand
Brand colour is everywhere; the logo is small and rare.
Takeaways
- Logo: three times at most, small.
- Colour: on screen 30 percent or more.
- Take the palette and the type, not the website layout.
What it means
A brand is felt through colour and type, not stamped on every frame. The film takes the brand's palette as atmosphere, and shows the logo at most three times: at the meet, once tied to a capability, and on the end card.
In a RasanAI film
The logo appears at most three times, always small, never as a watermark and never larger than the claim line. Brand colour covers at least 30 percent of the film as ground, accent or light.
Origins and sources
RasanAI launch grammar, studied from real launch films. An engine rule, not an academic law.