Motion
Exits are quicker than entrances
Leave in about two thirds of the time it took to arrive.
Takeaways
- 60 to 70 percent of the entrance duration.
- Entrances decelerate; exits accelerate.
- Prefer no exit at all: let the next shot replace it.
What it means
An arrival needs to be seen and understood; a departure only needs to get out of the way. A fast exit reads as intent, a slow one as lag. Better still, let the cut or the transition be the exit.
In a RasanAI film
Exit durations are scaled to about 65 percent of the matching entrance and use an accelerating curve. Entrances ease out only; an ease-in on an entrance is flagged as lag.
Origins and sources
Apple Human Interface Guidelines, Motion; and Disney's slow in and slow out. The 65 percent figure is measured from real launch films. Read the source.