Scenes and rhythm
The ground follows the story
Change the ground on the turn, the meet and at least one capability.
Takeaways
- At least two ground families.
- Change on the turn, the meet and a capability.
- Brand colour on screen for 30 percent or more.
What it means
A background that changes at the same moment as the story gives the viewer a sense of progress. One flat grey ground for forty-five seconds is a defect even when everything else passes. The change is carried by a wipe or the carrier, not a plain fade to a new colour.
In a RasanAI film
Beats declare a ground (brand gradient, dark, white or brand slate), with at least two families in the film, and the brand colour present for at least 30 percent of it. The change is placed on a music hit.
Origins and sources
RasanAI launch grammar, studied from real launch films. An engine rule, not an academic law.